In the Barnaby Roper-directed video to promote model pal Anja Rubik’s new fashion magazine, Kanye takes us on a journey through his mind. The video is NSFW. As expected, there is martyrdom and sex, pairing graphic images of nude models (including Rubik), blood and snakes with West’s voiceover.
“It’s funny. We talked about porn looks these days, and he agreed with me that there’s no porn out there that is beautiful aesthetically and integrates fashion to make a beautiful image,” Rubik told The Cut (which premiered the video). “We were on the same page about a lot of things … I thought it would be really interesting to make it seem like we were entering Kanye’s head. It’s not pornographic, but it’s very sensual.”